#1- Walk away when you need to, everything isn't meant to last forever.
I love my first brand It Starts With Juice but it's past time to let it go and focus my efforts on The Six Figure Chick and the Business Elite.
The harder I try to make it fit into what I do now, the more it becomes work, it feels forced, and it takes the joy out of why I started it. Even though I could make myself devote some time to it, it's best for me to let go. Everything is not meant to last forever so know when to shift.Read More
So.....survey says you're loving The Ultimate Guide to Instagram!!! Woohoo!! The feedback has been incredible so far and I want to thank you all so much for sharing your wins. We all know that information is nothing without implementation so it has been delightful to hear how some of you have already started to implement the strategies in the book to clean up your Instagram pages, to define your ideal client, to engage with your audience, and finally get out of #hashtaghell!Read More
This year I have earned $90,939.34 from digital products and essentially hooking my brain to put it nicely. I've provided business tools to new and established entrepreneurs that have taught them to grow their brands, understand their audiences, create products, and make social media much less scary. It has been a fun journey for the most part. Even with the mistakes, I've learned a lot and am growing daily into a better brand. So what can I share with you, read on. :)Read More
Top IG Mistakes
How to Correct, How to Avoid
1. Making Your Instagram Account Private
The ideal situation is for followers to find your Instagram page, like, comment, and eventually become a customer/client. A private page is a turn off for one main reason. Why should I be forced to follow just to see a product you want to sell?
Instagram can be viewed as one big window shopping experience when it comes to businesses, there are many potential followers that may find you through tags or referrals. They may like or comment on your content, there are still more who may never follow but will still utilize your services. A private page halts all activity that can be beneficial. Unless someone is just adamant to know what you offer, most will leave a private page quickly.
Private requests also have to be approved, which depending on when it was sent can take up to a day to receive an approval. When was the last time you waited a day to view something and still remembered or wanted it?
2. Posting images too close together.
Posts should be allowed to “breathe” so to speak. Most comments or likes will occur in the first hour. Keep in mind that you are not the only account being followed. Posting images too close together limits the exposure a certain pic may receive as well as you push your own content down. No one likes to feel spammed either, it a page posts 5-10 images back to back most are likely to feel overwhelmed and often unfollow. Schedule at least an hour to two in between posts.
3. Ignoring comments.
No one likes to feel ignored. That’s the long and short if it. It doesn’t matter if you have 50 or 50,000 followers, you should carve out time to answer their comments as much as you can. Of course some can’t be avoided, i.e. a customer posts on an image 56 weeks old and you never see it. For the majority make it a point at least once a week, to review your last week of images for new comments that may have been missed. Even if its a few days, a potential client will appreciate the effort over never getting a response.
4. Inconsistent or Repetitive.
A double-edged sword here, you can under post as well as overpost. Presenting a clear, stable view of your business is ideal. It builds trust and consistency. People buy from brands that they feel comfortable and secure with. There should not be days, much less weeks without new content being posted. Present a varied view,pushing your services is ok, but focus on the overall customer experience. A page that is Buy, Buy, Buy won’t achieve the desired effect and seems quite disingenuous.
Hashtags and business go hand in hand. Instagram is made for hashtags. It opens your posts to the widest audience. People search hashtags more than they search people. Relevant tags will draw the right people to your page.
Looking over this list what are some things you see can be improved your page? Leave any questions below! To learn more, head over to The Ultimate Guide to Instagram!
I've had some wonderful conversations this week and as I prepare for my annual vacation month I'm looking forward to refining some products, services, and systems for my brand. I shared my sales to date for 2016 earlier on Instagram which was, $320,000+, ($60,000 more than I made last year running two brands, It Starts With Juice and The Six Figure Chick).
What was the biggest factor that allowed me to focus on one business, increase profits, stop driving myself into exhaustion, and have more freedom? Well, not to sound self-centered or anything, the biggest change was ME.
Running your business is a task, not necessarily good or bad, but something that must be done. Sometimes we lose sight of what we want and who we serve. We begin to hide behind screen names, social media success, and become afraid of allowing anyone to see us make mistakes or be seen as not having it all together. Over time that will affect the core of your brand and how you connect to your audience. And let's face it, if you're not connecting with their emotions, they are not connecting with Paypal, Stripe, or any other form of payment.
For 2016, one of my affirmations began as flaws and all and eventually grew to I'm pretty damn awesome as I am no apologies, no qualifiers. I made mistakes, I had setbacks, but most importantly I grew and had fun doing it.
I learned to tap into my story and share it authentically, understand and read my audience, learn what was working, snatch down what wasn't and continuously create new products that my audience quickly purchased and shared. I knew when to take breaks and my tribe encouraged me to. I watched not only my business flourish, but light bulbs, AHA moments, and breakthroughs happen for my tribe.
They created new products, new hashtags started popping up like #rentpaid, #cicisays #5kclub, they drove traffic to online stores that were now making $5,000, $10,000 and even $35,000 per month. New classes were being created because I served the needs of my audience they understood how to serve the needs of theirs. Online and social media has become much less scary and as a tribe we are #winning.
So I say all this to say, Your Brand is You.
Are you tired of hiding behind your Instagram or Facebook page? Over not making the sales you know your business is capable of?
Ready for a real plan of action for the real you?
Then again I invite you to the You Are Your Brand Masterclass on December 1st at 6 P.M. Central. Replays will be available so you may view the class again and again as needed.
You will learn:
How to Be Authentically You
Key Elements of Your Brand
How to Get Over the Imposter Syndrome
How to Stand Out Online and more!
There will also be a live Q&A session from the questions that are submitted.
Click here to join us:
See you in class!
Have you joined The Six Figure Army yet? Come on over to the FREE support group on Facebook: https://www.facebook.com/groups/6figurearmy/