Instagram is one of the best social media platforms for networking when done properly.
For networking to work properly both parties should mutually benefit.
Below are my tips for reaching out to others to collaborate and do the popular shout out for shoutout (sfs).
1) Do your homework.
Make sure any page that you want to collaborate with is in the same market.
For example, if your page is based on selling weight loss products, you may not want to reach out to a popular shoe page. Their followers would not benefit from your information if they have targeted their audience properly.
Think of pages that would complement your current market so it's mutually beneficial.
2) Don't cold contact.
Engage with the page before you attempt to do any networking.
One of my personal pet peeves is for someone to ask for a sfs out of the blue.
If I've never seen you on my page whether it be with likes or comments, I'm not interested. Many pages have loyalty shoutouts for people who are often active, or with simple engagement, they may find your content interesting enough to share without you needing to ask to be shared.
3) Check contact methods.
DM, KIK and Email are popular forms of contact for IG, but some pages don't like to receive DM messages or perhaps track all of their information through email contact.
The preferred contact method will often be listed in their bio, take the time to check it out.
Oftentimes, when you reach out and no response is received you may not have used the proper contact method.
4) Make sure your page is ready for the prospective followers/clients.
If you only post every 2-3 days, you don't have a very active page.
From a collab standpoint, if your page won't equally contribute to the process, you should wait until your page is up to it.
It's not always about how many followers you have to be beneficial.
Many new pages that are actively putting the effort into their brand and following have more active followers than say a larger page that doesn't interact well.
Hope these were helpful, happy branding, let me know if you have any questions!!! Check out The Ultimate Guide to Instagram 2.0 for more strategies on how to grow your Instagram page.