I've had some wonderful conversations this week and as I prepare for my annual vacation month I'm looking forward to refining some products, services, and systems for my brand. I shared my sales to date for 2016 earlier on Instagram which was, $320,000+, ($60,000 more than I made last year running two brands, It Starts With Juice and The Six Figure Chick).
What was the biggest factor that allowed me to focus on one business, increase profits, stop driving myself into exhaustion, and have more freedom? Well, not to sound self-centered or anything, the biggest change was ME.
Running your business is a task, not necessarily good or bad, but something that must be done. Sometimes we lose sight of what we want and who we serve. We begin to hide behind screen names, social media success, and become afraid of allowing anyone to see us make mistakes or be seen as not having it all together. Over time that will affect the core of your brand and how you connect to your audience. And let's face it, if you're not connecting with their emotions, they are not connecting with Paypal, Stripe, or any other form of payment.
For 2016, one of my affirmations began as flaws and all and eventually grew to I'm pretty damn awesome as I am no apologies, no qualifiers. I made mistakes, I had setbacks, but most importantly I grew and had fun doing it.
I learned to tap into my story and share it authentically, understand and read my audience, learn what was working, snatch down what wasn't and continuously create new products that my audience quickly purchased and shared. I knew when to take breaks and my tribe encouraged me to. I watched not only my business flourish, but light bulbs, AHA moments, and breakthroughs happen for my tribe.
They created new products, new hashtags started popping up like #rentpaid, #cicisays #5kclub, they drove traffic to online stores that were now making $5,000, $10,000 and even $35,000 per month. New classes were being created because I served the needs of my audience they understood how to serve the needs of theirs. Online and social media has become much less scary and as a tribe we are #winning.
So I say all this to say, Your Brand is You.
Are you tired of hiding behind your Instagram or Facebook page? Over not making the sales you know your business is capable of?
Ready for a real plan of action for the real you?
Then again I invite you to the You Are Your Brand Masterclass on December 1st at 6 P.M. Central. Replays will be available so you may view the class again and again as needed.
You will learn:
How to Be Authentically You
Key Elements of Your Brand
How to Get Over the Imposter Syndrome
How to Stand Out Online and more!
There will also be a live Q&A session from the questions that are submitted.
Click here to join us:
See you in class!
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