So, you see them all around the internet. Marketing, Business and Brand Coaches. What exactly is their purpose and do you need one?
First of all coaches are great, if you have the right fit. Coaches are a great sounding board but overall I feel their purpose is to help guide you.
For Business coaching, if this is your first business and you're lost on where to begin in regards to making profits, displaying your information, turning interested parties into sales, you may want to consider a coach. A coach will help you form a plan and be able to give you an unbiased set of eyes to look at your business. Oftentimes using family as a sounding board or for constructive criticism can be counterproductive. You need truthful answers in how to develop your business. Most family members may feel hard pressed to tell you an idea won't work. On the other hand maybe your family doesn't support you.
Having a great coach will help you sort through what ideas are feasible and which are better left on the drawing room floor. Coaches can provide accountability for actions as well as give you deadlines that left unchecked you may give yourself slack on. They can create a plan for you to follow but also make changes along the way that will help you step out of your comfort zone, but also adapt to your needs.
Be mindful. Not all coaches have the same teaching style and you need someone you can work with over an extended period of time. If you personalities don't mesh well, don't feel as if you have to make it work. Find someone else. Do your research, and know there is nothing wrong with getting help.