Top IG Mistakes
How to Correct, How to Avoid
1. Making Your Instagram Account Private
The ideal situation is for followers to find your Instagram page, like, comment, and eventually become a customer/client. A private page is a turn off for one main reason. Why should I be forced to follow just to see a product you want to sell?
Instagram can be viewed as one big window shopping experience when it comes to businesses, there are many potential followers that may find you through tags or referrals. They may like or comment on your content, there are still more who may never follow but will still utilize your services. A private page halts all activity that can be beneficial. Unless someone is just adamant to know what you offer, most will leave a private page quickly.
Private requests also have to be approved, which depending on when it was sent can take up to a day to receive an approval. When was the last time you waited a day to view something and still remembered or wanted it?
2. Posting images too close together.
Posts should be allowed to “breathe” so to speak. Most comments or likes will occur in the first hour. Keep in mind that you are not the only account being followed. Posting images too close together limits the exposure a certain pic may receive as well as you push your own content down. No one likes to feel spammed either, it a page posts 5-10 images back to back most are likely to feel overwhelmed and often unfollow. Schedule at least an hour to two in between posts.
3. Ignoring comments.
No one likes to feel ignored. That’s the long and short if it. It doesn’t matter if you have 50 or 50,000 followers, you should carve out time to answer their comments as much as you can. Of course some can’t be avoided, i.e. a customer posts on an image 56 weeks old and you never see it. For the majority make it a point at least once a week, to review your last week of images for new comments that may have been missed. Even if its a few days, a potential client will appreciate the effort over never getting a response.
4. Inconsistent or Repetitive.
A double-edged sword here, you can under post as well as overpost. Presenting a clear, stable view of your business is ideal. It builds trust and consistency. People buy from brands that they feel comfortable and secure with. There should not be days, much less weeks without new content being posted. Present a varied view,pushing your services is ok, but focus on the overall customer experience. A page that is Buy, Buy, Buy won’t achieve the desired effect and seems quite disingenuous.
Hashtags and business go hand in hand. Instagram is made for hashtags. It opens your posts to the widest audience. People search hashtags more than they search people. Relevant tags will draw the right people to your page.
Looking over this list what are some things you see can be improved your page? Leave any questions below! To learn more, head over to The Ultimate Guide to Instagram!