How in the world do you know when you should offer an eBook, a Masterclass, or an eCourse for your audience?

How in the world do you know when you should offer an eBook, a Masterclass, or an eCourse for your audience?

Many of you have asked how you should use your information and package it into a digital product but you don't quite know where to start or which product to create.

Now my answer is always to create as much as you want and let your audience determine what they want but that can still be a little overwhelming.

I like to take one idea and turn it into 3-4 products.

For example:

The main idea is How To Write An eBook.

My 4 products would be:

Freebie- The Top Mistakes Most New Writers Make With eBooks. (this would be a livestream or a checklist)

eBook- How To Write Your eBook in 7 Steps

Masterclass- How To Write Your eBook

eCourse- Books That Bank.

Now you may be asking what exactly is the difference between each one, they seem pretty similar.

They are, but each product offers a different form of content.

The first phase is to offer an eBook.

EBooks are focused on a set of steps and are created to give out specific information. The price range is normally from $7-$47 depending on your audience and how detailed your eBook ends up being. The sweet spot for most eBooks is between 10-100 pages and it has a set outcome.

For this example, the eBook How To Write Your eBook in 7 Steps goes through 7 actionable steps that will help a new writer finish their eBook. It's meant to be simple, to the point and the customer can do these tasks at their own pace.

The second phase would be to offer the Masterclass.

A Masterclass is normally an hour to two hours and can be priced $47- $197. Masterclasses are meant to show your audience how to execute the steps. So I can take the steps from the ebook and put them into action.

For example, the first step is to do your research. In the eBook, I provide a list of places to check out to research the content. In the Masterclass, I break each site down into more detail and give them tips on how to use each site the best as well as how I use it in my own business. With a live Masterclass there is also an opportunity to learn with you live and ask any followup questions.

The third phase would be to offer an eCourse.

My Books That Bank course takes the best of both worlds and breaks it down even further. eCourses are meant to meet your client wherever they are, so whether they are new or advanced their should be something for everyone. They are priced between $197- $1997 and this price will vary based on your audience.

eCourses can be done live as a group or you can create self paced courses and offer a community where your audience will still be able to ask questions as they go along in the program. Some add in Live Q&A sessions as well so that your audience is able to complete the information at their own pace but you are still available on a weekly or monthly basis.

The community aspect helps your audience continue to learn with you and will build connections that lead to them getting great results and possibly purchasing other products.

Alright, every main topic I want to teach has this same breakdown, so I'm able to reach my audience on different levels and have a full product catalog.

Also don't forget, you can grab the Digital Products bundle to learn how to create eBooks, Masterclasses and eCourses by going to:

Or if you want to join just the live Masterclass and learn how to create eCourses, go to:

I hope that was helpful, let me know if you have any questions!


It's Time For Summer School!

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Hey guys and happy Sunday, 

I'm excited to be planning out my classes for Summer School this week. A lot of business questions come up over the past few weeks and I have four new classes that will touch on the main questions you guys have asked.

Here is the class schedule for this week:

Sunday, June 16th-

How To Start Selling Digital Products

This class will cover how to get started selling digital products which includes the type of products you can offer to your audience, pricing, and how to deliver your content. 

Monday, June 17th-

How To Market Your Business Online

This class will cover how to market your business better. This applies to all businesses whether you offer digital products, physical products, or services.

Wednesday- June 19th-

How To Start Your Email List From Scratch

After the latest social media glitch, it's even more important to have your own email list that doesn't go down when social media does. This class will show you how to choose your email provider, create your first opt-in, and provide tips to grow your first 1,000 engaged email subscribers.

Thursday- June 20th-

Hashtag Rehab

It's time to stop hashtagging any and everything, you need a clear strategy on how to use hashtags to get the right traffic to your page and help you grow real traffic with potential buyers.

Please note that all classes are recorded so all students will receive a replay of the class. 

Also if you want all 4 classes, check out the Summer School All Access Pass here: and get all 4 classes for $49 Vs. $112.

Let me know if you have any questions.


The 12 Tools I Use In My Business Each Day

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You asked, I answered!

Here is the list of 12 of the tools I use in my business on a daily basis.

#1- To collect payments and create new products.

I use SamCart for my shopping cart and it lets me automatically deliver my digital files, create upsell products, sell physical products, and so much more.

It's $99/month and worth every cent for me because it keeps the stats, tracks views, and conversions so I know if a product is converting well and when does it need to be tweaked.

If you're looking for a lower cost option to deliver digital products, check out SendOwn (it offers an upsell option.), PulleyApp, or DPDcart.

#2- To record screenshares.

I use Loom to record my screens for my video trainings, video audits, walkthroughs and more. It’s a free app, and they also have a paid version now.

The site is This records both screen and audio as well as storing your videos so they can be shared or downloaded.

I also use Screencast-o-matic for quick and simple video edits.

#3- To create a website.

Squarespace is currently my favorite site to create websites.

You can easily buy new domains, they have amazing drag and drop templates so you don't have to be a coding wiz, and they are self hosted, so no outside hosting required.

They also have AMAZING customer support so if you need help with anything, they have you covered.

I use the Pacific and Five templates.

I use my site for my Instagram links page, registration page, opt-in page, as well as my sales pages. 

Everything can be done on the same platform which makes keeping everything organized so much simpler.

Squarespace also has built-in eCommerce so you can sell directly physical products, digital products, and services from the site and can be paid via PayPal or Stripe

#4- To schedule my Instagram content.

I don’t schedule my content often but if I need to Planoly is my go to site.

Their site allows you to schedule videos, multiple photo posts, Instagram Stories and more.

You can also answer comments directly on the website which is a great way to boost your engagement without having to be tied to your phone.

#6- To create countdowns.

Deadline Funnel is awesome for creating countdowns and you can add the codes just about every where from Samcart to your mailing list.

It helps to boost sales when people know they have a limited time to buy items.

Motion Mail is a great free option if you want to add simple timers to your emails.

#7- To make presentations. (The slides)

I teach a class at least once a week whether it’s a free one used to grow my email list or one of my paid Masterclasses and I use Canva to create all of my slides.

They’ve added a ton of templates to Canva For Work so there are endless options for styling your slides for your brand and the most impact.

Canva also has a new Present and Website mode that you can use along with Loom to make prerecorded videos.

#8- To host webinars.

WebinarJam is the my current platform and I love them because of the class size that I need for my webinars.

It's $397 a YEAR, which is perfect for me as my audience grows I need the ability to have unlimited classes without needed a ton of software or paying $500/MONTH which is what I would have needed for most of the platforms I checked and it would have only given me a room for 1000 people.

Webinar Jam makes replays a breeze as well so you can use them to continue to build your lists and sales funnels.

You can also use Youtube Live as a standalone to host your webinars for free and just create a page on your Squarespace website.

For smaller class sizes(under 100) , Zoom is a great starter platform.

#9- To send emails.

Convertkit is my email provider. (My referral link:

From setting up email sequences, sending out my regular broadcast emails, connecting to my audience, CK has a ton of features that will help you create a strong and profitable email list.

They’ve also updated many of their forms recently so you have many options built directly into the platform.

#10- Text Messages

I use for my text message marketing. 

You can send text messages for reminders when you’re going Live, about sales, free content to build your list, challenges and so much more. I’ve fallen in love with text message marketing because it gives your audience another way to connect directly with you and the response rate is amazing.

Here’s my referral link if you want to try them out:

#11- To create courses and membership sites.

I moved back to Kajabi last year and now that I've learned how to work the platform, I'm kicking myself for not committing to it earlier. Kajabi hosts all of my Masterclasses, my courses, and will host my new membership site. It integrates with Samcart which is always a plus and makes my life easier.

Other options for courses are:





#12- Stock Images

My favorite paid stock image sites are: (My referral link:

Alright, those are the systems I use daily so if I missed anything let me know in the comments.

And as always check out all of my on demand classes here: and current offers here:


4 Ways to Spring Clean Your Brand for Success.

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What's up people!

Spring is right around the corner so today's Bank Notes will give you 4 ways to spring clean your brand for a successful new season. 

As we know time flies, so preparation is key to make sure our brands continue to grow and thrive. 

Just in case you're in a hurry, make sure you scroll to the bottom for info on this week's classes.

So, how do we get ready for a new quarter? 

Read on.

1. Review Quarter 1.

Every 3 months review your products, processes, and profits.

All of these will push your business, so check which products have sold the best, and which have sold the worst.

How can you boost your best sellers and is it time to let go of the ones that aren't selling?

What processes or systems are helping your business and which ones could be hurting it? 

For example, do you have an unused mailing list, are you paying for software that doesn't work the way you expected, or is there a break in your customer service flow?

Do you need to take more time to learn how to use them or is it time to cancel them?

Profits are important because you don't want to be putting more into your business than you're getting out, so record all of the sales you've made and check it against all of your taxes, software, fees, etc. 

Are you seeing a true profit? 

What can be increased or decreased? 

Have you reviewed your prices recently?

2. Clean out inboxes, subscriptions, memberships and subscribers.

It's easy to get overwhelmed with freebies and discounts, so go through your inbox and do some unsubscribing. 

Your notifications will thank you and so will the person sending you the emails you're not opening. 

Anything that doesn't motivate or move you to action, let it go. 

For your mailing list, clean out any old bounced, complained, or cold subscribers. 

Quality over Quantity, and you only want to pay for the subscribers you are showing interest in your content.

How are you attracting new people to your list? What's your current freebie and how is it converting?

Do you have a tripwire for it?

How about memberships? Are you paying for things you aren't using?

3. Organize and update your office space.

Moving my desk last year was the exact spark I needed to refocus my creativity (though now I'm ready to move it again, plus I'm itching to knock down the wall between my office and my shipping room.) 

Working from home means you will spend a great deal of time in your home office, so why not give it a quick makeover. 

You can move your desk so that you're facing a new direction, update your wall art, get some new desk accessories or maybe a new office chair. ( I love any reason to visit Office Depot, Target or Hobby Lobby :))

Your space should be a happy one, so make it reflective of your goals and who you are. 

4. Marketing, marketing, marketing!

How are you getting your content out to your audience? 

Are you using videos or Livestreams? 

How about Instagram Stories?

Have you started using ads to promote?

What have you invested?

We can't expect our audience to just happen across our content and offers so take some time to create the best marketing strategy you can. 

Alright, make this Spring great!!! And what better way to grow than to increase your knowledge so here are this week's classes. (For the first two classes, the first 100 students for each will be just $29, then the price increases to $49.)

Class #1- How To Start Your Digital Online Business for Under $100.

Class #2- How To Create And Publish Your First eBook.

The Online Business Academy

Let me know if you have any questions!


The FIRST Thing You Must Do If You Want to Start a Digital Business

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Did you know the U.S. government has shut down 17 times since 1976 and the longest shutdown in U.S. history started December 22, 2018.

For over 35 days 800,000 government workers had no idea when their next paycheck would arrive.

But see, even in the midst of uncertain times, people like the “Furlough Cheesecake Sisters” made a way out of “no way” as my mama would say.

They didn’t necessarily need a business coach or a bunch of gurus whispering business blueprints in their ears to get started.

They needed a reason to believe in themselves.

So what’s that got to do with starting a digital business?

Well, I’ve witnessed so many people with incredible ideas and skills who fail at business because they spent most of their time “getting ready to get ready” instead of actually working toward the goal.

They focus on magical strategies that claim to position them to hit 7 figures in 7 minutes. And they focus on trying to get their auntie and cousins to invest in their business – forgetting far too often about the most important and fundamental component of starting a successful digital business:

Having a sellable genius that feeds the needs and cravings of a starving audience.

Now, you may not know that you have wisdom people are willing to pay for. And that’s fine, but here’s what I’ve been sent to tell you:

YOU are full of wisdom people want. AND people will be motivated to pay for when you package it up into a digital product and properly market it.

YOU have experiences, skills, talents and brilliance brewing in your brain that people are waiting for you to bless them with.

By now, I’m sure you’re dying to hear the FIRST thing you must do if you want to start a digital business.

Is it file your LLC paperwork? That’s important, but not what we’re talking about today.

Is it hire someone to build your website? That’s important too, but not what we’re talking about today.

Is it run ads on social media? Also important, but you can’t do that before you do this FIRST …

The FIRST thing you must do if you want to start a digital business is:

Identify your sellable genius.

Now, you likely have no problem identifying what you DO well. Whether you’re a photographer, writer, author, teacher, fitness trainer, makeup artist, customer service rep or a nurse … you likely have a skill you use on a daily basis.

The problem comes in when it’s time to transform what’s in your head into a marketable genius ‘product’ AND, of course, you MUST trust in your ability to get paid to share what you know with others.

But that anxiety you have about getting paid for what you know ends today.

So grab a pen and write down answers to the following 5 questions:

  1. What tasks do I perform on a daily basis at work?

  2. What skills have I gained as a result of formal training or education?

  3. What struggles have I overcome against all odds?

  4. What struggles have I helped others overcome against all odds?

  5. What questions do my family and friends ask me all the time?

All done? Ok, I want you to look closely at your answers … hiding deep inside is your sellable genius.

So what do you do with what you've discovered? 

That's where the February business challenge, Positioned To Profit comes in. You have the idea and I will show you how to take it and turn it into a business by giving you 26, yes count them 26 keys to go from idea to income. 

I want to be Positioned to Profit! Click here to check out the course:

Networking on the Gram 101

Instagram is one of the best social media platforms for networking when done properly.

For networking to work properly both parties should mutually benefit.

Below are my tips for reaching out to others to collaborate and do the popular shout out for shoutout (sfs).

1) Do your homework.

Make sure any page that you want to collaborate with is in the same market.

For example, if your page is based on selling weight loss products, you may not want to reach out to a popular shoe page. Their followers would not benefit from your information if they have targeted their audience properly.

Think of pages that would complement your current market so it's mutually beneficial.

2) Don't cold contact.

Engage with the page before you attempt to do any networking.

One of my personal pet peeves is for someone to ask for a sfs out of the blue.

If I've never seen you on my page whether it be with likes or comments, I'm not interested. Many pages have loyalty shoutouts for people who are often active, or with simple engagement, they may find your content interesting enough to share without you needing to ask to be shared.

3) Check contact methods.

DM, KIK and Email are popular forms of contact for IG, but some pages don't like to receive DM messages or perhaps track all of their information through email contact.

The preferred contact method will often be listed in their bio, take the time to check it out.

Oftentimes, when you reach out and no response is received you may not have used the proper contact method.

4) Make sure your page is ready for the prospective followers/clients.

If you only post every 2-3 days, you don't have a very active page.

From a collab standpoint, if your page won't equally contribute to the process, you should wait until your page is up to it.

It's not always about how many followers you have to be beneficial.

Many new pages that are actively putting the effort into their brand and following have more active followers than say a larger page that doesn't interact well.

Hope these were helpful, happy branding, let me know if you have any questions!!! Check out The Ultimate Guide to Instagram 2.0 for more strategies on how to grow your Instagram page.