So.....survey says you're loving The Ultimate Guide to Instagram!!! Woohoo!! The feedback has been incredible so far and I want to thank you all so much for sharing your wins. We all know that information is nothing without implementation so it has been delightful to hear how some of you have already started to implement the strategies in the book to clean up your Instagram pages, to define your ideal client, to engage with your audience, and finally get out of #hashtaghell!Read More
This year I have earned $90,939.34 from digital products and essentially hooking my brain to put it nicely. I've provided business tools to new and established entrepreneurs that have taught them to grow their brands, understand their audiences, create products, and make social media much less scary. It has been a fun journey for the most part. Even with the mistakes, I've learned a lot and am growing daily into a better brand. So what can I share with you, read on. :)Read More
Top IG Mistakes
How to Correct, How to Avoid
1. Making Your Instagram Account Private
The ideal situation is for followers to find your Instagram page, like, comment, and eventually become a customer/client. A private page is a turn off for one main reason. Why should I be forced to follow just to see a product you want to sell?
Instagram can be viewed as one big window shopping experience when it comes to businesses, there are many potential followers that may find you through tags or referrals. They may like or comment on your content, there are still more who may never follow but will still utilize your services. A private page halts all activity that can be beneficial. Unless someone is just adamant to know what you offer, most will leave a private page quickly.
Private requests also have to be approved, which depending on when it was sent can take up to a day to receive an approval. When was the last time you waited a day to view something and still remembered or wanted it?
2. Posting images too close together.
Posts should be allowed to “breathe” so to speak. Most comments or likes will occur in the first hour. Keep in mind that you are not the only account being followed. Posting images too close together limits the exposure a certain pic may receive as well as you push your own content down. No one likes to feel spammed either, it a page posts 5-10 images back to back most are likely to feel overwhelmed and often unfollow. Schedule at least an hour to two in between posts.
3. Ignoring comments.
No one likes to feel ignored. That’s the long and short if it. It doesn’t matter if you have 50 or 50,000 followers, you should carve out time to answer their comments as much as you can. Of course some can’t be avoided, i.e. a customer posts on an image 56 weeks old and you never see it. For the majority make it a point at least once a week, to review your last week of images for new comments that may have been missed. Even if its a few days, a potential client will appreciate the effort over never getting a response.
4. Inconsistent or Repetitive.
A double-edged sword here, you can under post as well as overpost. Presenting a clear, stable view of your business is ideal. It builds trust and consistency. People buy from brands that they feel comfortable and secure with. There should not be days, much less weeks without new content being posted. Present a varied view,pushing your services is ok, but focus on the overall customer experience. A page that is Buy, Buy, Buy won’t achieve the desired effect and seems quite disingenuous.
Hashtags and business go hand in hand. Instagram is made for hashtags. It opens your posts to the widest audience. People search hashtags more than they search people. Relevant tags will draw the right people to your page.
Looking over this list what are some things you see can be improved your page? Leave any questions below! To learn more, head over to The Ultimate Guide to Instagram!
I've had some wonderful conversations this week and as I prepare for my annual vacation month I'm looking forward to refining some products, services, and systems for my brand. I shared my sales to date for 2016 earlier on Instagram which was, $320,000+, ($60,000 more than I made last year running two brands, It Starts With Juice and The Six Figure Chick).
What was the biggest factor that allowed me to focus on one business, increase profits, stop driving myself into exhaustion, and have more freedom? Well, not to sound self-centered or anything, the biggest change was ME.
Running your business is a task, not necessarily good or bad, but something that must be done. Sometimes we lose sight of what we want and who we serve. We begin to hide behind screen names, social media success, and become afraid of allowing anyone to see us make mistakes or be seen as not having it all together. Over time that will affect the core of your brand and how you connect to your audience. And let's face it, if you're not connecting with their emotions, they are not connecting with Paypal, Stripe, or any other form of payment.
For 2016, one of my affirmations began as flaws and all and eventually grew to I'm pretty damn awesome as I am no apologies, no qualifiers. I made mistakes, I had setbacks, but most importantly I grew and had fun doing it.
I learned to tap into my story and share it authentically, understand and read my audience, learn what was working, snatch down what wasn't and continuously create new products that my audience quickly purchased and shared. I knew when to take breaks and my tribe encouraged me to. I watched not only my business flourish, but light bulbs, AHA moments, and breakthroughs happen for my tribe.
They created new products, new hashtags started popping up like #rentpaid, #cicisays #5kclub, they drove traffic to online stores that were now making $5,000, $10,000 and even $35,000 per month. New classes were being created because I served the needs of my audience they understood how to serve the needs of theirs. Online and social media has become much less scary and as a tribe we are #winning.
So I say all this to say, Your Brand is You.
Are you tired of hiding behind your Instagram or Facebook page? Over not making the sales you know your business is capable of?
Ready for a real plan of action for the real you?
Then again I invite you to the You Are Your Brand Masterclass on December 1st at 6 P.M. Central. Replays will be available so you may view the class again and again as needed.
You will learn:
How to Be Authentically You
Key Elements of Your Brand
How to Get Over the Imposter Syndrome
How to Stand Out Online and more!
There will also be a live Q&A session from the questions that are submitted.
Click here to join us:
See you in class!
Have you joined The Six Figure Army yet? Come on over to the FREE support group on Facebook: https://www.facebook.com/groups/6figurearmy/
Hey, hey, hey!!
We're talking about content today which I've heard can be the bane of an online business if you are stumped for ideas! If you missed the Periscope class you can grab the 45-minute class and full 36 idea list here:
From the feedback on the class here are the top four content prompts you can use to grow your audience and influence in the coming weeks.
#1- Top Accounts In Your Niche Market.
Sharing top accounts works well by acknowledging people you admire and want to share with your audience. In some cases pages, you highlight may return the favor, and it's a win-win situation for everyone.
#2-Behind the Scenes as A Full-Time and Part-Time Entrepreneur.
Entrepreneurship is different for everyone. Many people are interested in the day to day happenings. They use these as inspiration and tips for managing their own time. Show how you set your day up, what are daily tasks, how do you manage your time, projects you're working on, etc.
#3- Why do you use Periscope/Instagram for your brand and what others can learn.
People watch success from afar and wonder how they can implement certain habits others have used to increase their success. Sharing why you use certain platforms and how you utilize them provides your audience with an opportunity to share what works for you in some cases it allows you to receive motivation from your audience.
#4- The Last Book I Read...
Readers are leaders, share with your audience what's gracing your bookshelves or books you want to read. Great books are another conversation starter that can increase engagement on your page.
Need more ideas? Click here:
https://sixfigchick.samcart.com/products/30-content-ideas-periscope-and-list/ for 32 more ideas and video!
Happy Content Planning!
Let's chat a moment, if you stumbled across this blog, 9 times out of 10 you have considered the question, "Is my brand not appealing to my audience? " I'm here to provide you guys with useful, as well as action steps so sometimes we must address the elephant in the room.
Is Your Brand Unattractive?
I hate to say it but some of the ones I have seen are, and it could be blocking your bank. Now when I say ugly I don't mean just how it looks, but how it is set up. What are some things that make up an attractive brand?
1. Clear theme.
What colors have you picked for your brand? Is there a meaning behind it? Are the colors showcased throughout all of your social media platforms and your website? Is your styling easily recognized?
To stand out in the market your brand must represented uniquely.
2. Image quality.
Are you putting your best images forward?
As an online businesses your photos are often all a potential client has to judge the quality of your business. Are you requesting premium prices with blurry, dimly lit photos, obvious screenshots, or pixelated?
Poor images create the expectation of poor quality.
3. Business speak.
Though most of us have graduated high school and college, using proper grammar, spelling, and tone are key elements to presenting your brand at its best.
Would you buy from a page full of errors, misspellings and slang? Most likely not, and that's understandable. Presentation is key.
Overall your brand, especially how it is viewed online becomes a major key in your business. Don't let simple fixes create a bad impression! Sign up for a brand audit if you need help!
Hi! So if you're reading this, you probably have a blog or online business and are looking to increase sales or profits. One of the most frequent questions I receive is how exactly do I make money from my social media platforms. Today's post will break that down for you, so let's get started. How did I make $31,000 in one month through my blog? Read on...
- I provide solutions. For the Six Figure Chick, I offer eBooks, Coaching, Webinars, and eCourses that teach the basics of creating an appealing, as well as marketable brand. I design, create and offer plans that solve a solution for my audience. Instagram is my expert platform so I consistently ask what struggles my audience faces and cater my products to creating solutions.
2. I focus on a specific niche that needs my services. Choosing a targeted audience and products creates fans and buyers. Concentrating on one niche allows you to build your foundation to build future products. This also lends to repurposed content. As my audience grows there will always be new entrepreneurs entering my platform so repurposing or in this case bundling my content allows for a better experience and quickly builds trust in my brand by offering an amazing value.
3. I use my blog as a platform to provide information and general business advice that works for all brands creating value in my offerings. My ideal clients are also my ideal readers, so its a double benefit showcasing my knowledge and providing they want to learn.
4. I price according to my ideal client. Market researching and defining who I am trying to reach goes a long way. After some hits and misses, I discovered the best price ranges for me. This enabled me to cater to the majority of my audience as well as offer personalized strategies for the higher tiers.
5. Promotions. A scared brand is rarely going to make a big impact, so I am not afraid to promote my brand on a regular basis. Be creative with promotions to have the best impact for example if I were to promote my Ultimate Guide to Instagram eBook.
Day 1- Post cover of book and explain what's inside.
(Call to Action- What do you want to learn about Instagram.)
Day 2- Post testimonial from results from eBook.
(Call to action- Tag a fellow entrepreneur who needs to grow their business)
Day 3- Share a printed copy of eBook on my desk or while working with a client.
(Call to action- Head over to my website to grab your copy today.)
Day 4- Share video flip through of book.
(Call to action- Let's do a quick Q&A, DM me any questions you have about Instagram branding!)
Day 5- Offer to send sneak preview to mailing list.
(Join the mailing list and get the first 10 pages of the eBook FREE!)
Want to learn how to create this for your brand?
Got any questions? Comments? Feedback?
What's up Rich Chick!!
Today's blog was supposed to be on rebranding, but something else was on my heart.
We live in a "look what I have age" and often it's easy to get caught up in seeing what others have, and using their standards as a measure to set our own goals. Sadly, we end up chasing many material possessions or social statuses that at the heart of ourselves truly don't mean anything to us. We let others decide what success truly is and, in the end, we're the ones disheartened.
How do you decide what influences your goals or whom to measure yourself against?
How do you define what is truly success for you?
Make a list.
What does being successful mean to you. This list is private so you don't have to share it with anyone or feel as if you'll be judged for being under/over aspirational, this is solely what it means to YOU.
Maybe a certain tax bracket has never appealed to you, but having the freedom to be able to travel the world at your leisure does. Would you be ecstatic to tell the next Sallie Mae representative exactly where they can go, and happily pay off the full loan? Perhaps you want to have a secure future for your kids or pay all of your bills up for the next year. Success could mean replacing the income you currently have at your 9-5 with your own creative business.
Freedom, Security, Peace of Mind?
What drives you and ultimately makes you happy? The answers to these questions are what should be the basis of your definition for success, nothing else.
Beginning a business can come with what seems to be an overwhelming to do list. Some may want to skip corners and just complete the bare minimum, which in my opinion just makes more work in the long run. I have narrowed down what I consider to be 4 essential plans to have in place when your goal is for your small business to succeed.
Listed below is an overview:
The Business Plan
What are the what, whens, hows, and whys of your business? Having this plan detailed and in place gives your brand/business direction, as well as focus. Need a business plan template?
The Branding Plan
What is your brand identity?What is your brand voice? What need does your brand fill? How do you want to be viewed by potential clients or other businesses?
The Marketing Plan
You have great products, but how do you get them to your ideal client, better even who is your ideal client? What is your market niche? What ways do you advertise to be the most effective? This plan will help you ensure that your product is being seen by the ones who need and will buy it.
The Profit Plan
Putting it altogether, how will you be profitable? What are your profit goals and how will you achieve them?
Do you need help creating one of the above plans for your business? Contact Me.